Our Brand Promise

pr-3Thirty-five years ago, a senior living company was created around a simple principle: Do the right thing. Since that time, Brookdale has evolved to become the senior living industry’s leading, and most consistently recognized provider.

The reason is simple. While we at Brookdale have positively impacted millions of people’s lives during our decades of serving seniors and their families, the public at large needs a better understanding of our industry and our company, of who we are, what we do, why we do it, and how Brookdale is differentiated from other providers. Our Company has assumed a position of leadership, transparency, honest engagement, and ultimately, trust.

Ours is a story that has yet to be fully and accurately told, and we are proud to be taking steps — along with our residents and families – to share our goal of partnering to provide solutions for All the places life can go ™. You can experience the Brookdale brand promise in our communities and across our continuum of services. You can learn more about Brookdale and senior living by visiting our web page, on YouTube, and by joining the conversation on social media such as Facebook and Twitter.

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